![]() ![]() ![]() While this way of procuring items may sound romantic, it was also a bit tedious. ![]() Most shops specialized in one single item, explains Eléna Fertil, Le Bon Marché’s head of cultural events, and all merchandise was stocked behind the counter. In the 19th century, if you needed an umbrella, you went to a shop specializing in umbrellas. Finding everything from trousers to bedsheets and dishware to hairdryers and lipstick under one roof was an idea popularized in large part at Le Bon Marché under the Boucicauts’ leadership. Stephane Muratet/Courtesy Le Bon Marché Rive GaucheĮxcept that, were it not for the trailblazing concepts pioneered at Le Bon Marché, today’s contemporary shopping experience might not be as easily recognizable.įor starters, let’s begin with the one-stop shop. Le Bon Marché bills itself as the small, big department store, a play on words in French (le petit grand magasin). ![]()
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